We loved the existing tools. We built the one we wished existed.
He worked at Disneyland through college. He says it's the most fun he's ever had — running rides at night, watching the parade roll past, eating churros for dinner. He left for software, founded and exited two companies, and is now Chief AI Officer at a billion-dollar company.
She spent a decade at a university planning and coordinating a graduate research department — the kind of work that requires holding a hundred moving pieces together at once. She homeschools their kids and started a bespoke travel agency, planning custom-tailored trips for families who want more than a packaged vacation. She's used every Disney planning tool there is. She has opinions.
We're DVC members, annual passholders, a Disney family. We've spent a lot of time at the parks — with strollers, with grandparents, in the rain, with hungry kids at 2 PM. We loved the existing tools. We learned from them. And we built the one we wished existed.
Five small principles we keep coming back to.
Disney trips should be easier — especially for first-timers
The current system rewards expertise. People with planning fluency get the most out of their visit. We want to flatten that gap so a first-time family can have nearly as smooth a day as the annual passholder beside them.
We're a small business. Please be patient as we grow.
We're building this with care. We'll occasionally ship slow. We'll occasionally get something wrong and fix it the next day. We promise to be transparent about both.
We use only public or licensed content
No scraping creators' work. No content theft. We're committed to working with the community of writers, YouTubers, and content makers who built the planning culture, not around them.
Fair pricing, fair use of system resources
We're committed to staying affordable for families and to not monopolizing public APIs or hammering Disney's systems. The category has good norms here. We'll honor them.
Not affiliated with Disney
We are not affiliated with, endorsed by, or sponsored by The Walt Disney Company. The full disclaimer is below — read it once, take it seriously, and the rest is just us trying to make a tool we'd use.
Not affiliated with The Walt Disney Company.
Dart and HeyDart are not affiliated with, endorsed by, or sponsored by The Walt Disney Company, or any of its affiliates or subsidiaries.
All Disney park names, attraction names, character names, and related marks (including but not limited to “Walt Disney World,” “Magic Kingdom,” “EPCOT,” “Disney's Hollywood Studios,” “Disney's Animal Kingdom,” “Lightning Lane,” “Lightning Lane Multi Pass,” and “My Disney Experience”) are the property of their respective owners and are used here only for descriptive purposes.
Dart is a third-party planning assistant. Use of Dart is subject to The Walt Disney Company's terms of service for any of its products you may also use. Dart works alongside My Disney Experience but does not replace it.
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